Printed on stickers: CARR & CO.S ESTABLISHED A.D. 1831. PURVEYORS TO H.M. THE KING CARLISLE BISCUITS LINCOLN CREAMS HALF POUND PACKETS
Carr's is perhaps best known as a brand of English crackers or Water biscuits. The company was founded by his son J. D. Carr in 1831.1837 J. D. Carr finished the building of the factory he started in 1831 to produce bread. His business of baking bread and biscuits was successful and in 1842 it received the Royal Appointment from Queen Victoria. Jonathan Carr died of a stroke in 1884 and the company was run by various members of the Carr family. They claimed to be the first firm to make Fancy Biscuits by machinery. By 1929 they were makers of the celebrated Table Water and Club Cheese Luncheon Biscuits; also Fancy and Chocolate covered Biscuits in great variety for afternoon tea. In 1972 Carr's was acquired by United Biscuits together with the other biscuit businesses of Cavenham's; the Carr's branded products were then marketed in the USA by the Kellogg Company. The factory today is known officially as McVities but still known locally as Carr's. In 2012 Carr's lost its Royal Warrant due to 'changing tastes' in the Royal Household.
mmr-00199 > CARR & CO.s, Tin, 20th Century
You can see this exhibit up close, along with many others, in the 3rd-floor exhibition room of CVAR.
